acl acl2010 acl2010-209 knowledge-graph by maker-knowledge-mining

209 acl-2010-Sentiment Learning on Product Reviews via Sentiment Ontology Tree


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Author: Wei Wei ; Jon Atle Gulla

Abstract: Existing works on sentiment analysis on product reviews suffer from the following limitations: (1) The knowledge of hierarchical relationships of products attributes is not fully utilized. (2) Reviews or sentences mentioning several attributes associated with complicated sentiments are not dealt with very well. In this paper, we propose a novel HL-SOT approach to labeling a product’s attributes and their associated sentiments in product reviews by a Hierarchical Learning (HL) process with a defined Sentiment Ontology Tree (SOT). The empirical analysis against a humanlabeled data set demonstrates promising and reasonable performance of the proposed HL-SOT approach. While this paper is mainly on sentiment analysis on reviews of one product, our proposed HLSOT approach is easily generalized to labeling a mix of reviews of more than one products.

Reference: text


Summary: the most important sentenses genereted by tfidf model

sentIndex sentText sentNum sentScore

1 no @ Abstract Existing works on sentiment analysis on product reviews suffer from the following limitations: (1) The knowledge of hierarchical relationships of products attributes is not fully utilized. [sent-3, score-1.324]

2 In this paper, we propose a novel HL-SOT approach to labeling a product’s attributes and their associated sentiments in product reviews by a Hierarchical Learning (HL) process with a defined Sentiment Ontology Tree (SOT). [sent-5, score-0.64]

3 While this paper is mainly on sentiment analysis on reviews of one product, our proposed HLSOT approach is easily generalized to labeling a mix of reviews of more than one products. [sent-7, score-1.019]

4 The usergenerated opinion-rich reviews will not only help other users make better judgements but they are also useful resources for manufacturers of products to keep track and manage customer opinions. [sent-9, score-0.287]

5 However, as the number of product reviews grows, it becomes difficult for a user to manually learn the panorama of an interesting topic from existing online information. [sent-10, score-0.403]

6 , 2009), of sentiment analysis on product reviews were proposed and have become a popular research topic at the crossroads of information retrieval and computational linguistics. [sent-15, score-0.967]

7 no Carrying out sentiment analysis on product reviews is not a trivial task. [sent-18, score-0.902]

8 The product’s attributes mentioned in reviews might have some relationships between each other. [sent-26, score-0.435]

9 However, a sentence like “40D handles noise very well up to ISO 800”, also refers to image quality of the camera 40D. [sent-28, score-0.291]

10 We argue that the hierarchical relationship between a product’s attributes can be useful knowledge if it can be formulated and utilized in product reviews analysis. [sent-30, score-0.694]

11 Secondly, Vocabularies used in product reviews tend to be highly overlapping. [sent-31, score-0.376]

12 Especially, for same attribute, usually same words or synonyms are involved to refer to them and to describe sentiment on them. [sent-32, score-0.489]

13 We believe that labeling existing product reviews with attributes and corresponding sentiment forms an effective training resource to perform sentiment analysis. [sent-33, score-1.555]

14 Thirdly, sentiments expressed in a review or even in a sentence might be opposite on different attributes and not every attributes mentioned are with sentiments. [sent-34, score-0.463]

15 I am very impressed with this camera exceptfor its a bit heavy weight especially with 404 ProceedinUgspp osfa tlhae, 4S8wthed Aennn,u 1a1l-1 M6e Jeutilnyg 2 o0f1 t0h. [sent-38, score-0.247]

16 c As2s0o1c0ia Atisosnoc foiart Cionom fopru Ctaotmiopnuatla Lti onngaulis Lti cnsg,u piasgtiecss 404–413, Figure 1: an example of part of a SOT for digital camera extra lenses attached. [sent-40, score-0.333]

17 Even if the words “lenses” appears in the review, it is not fair to say the customer expresses any sentiment on lens. [sent-47, score-0.534]

18 It’s also not feasible to try to get any sentiment from these contents. [sent-49, score-0.489]

19 We argue that when performing sentiment analysis on reviews, such as in the Example 1, more attention is needed to distinguish between attributes that are mentioned with and without sentiment. [sent-50, score-0.697]

20 In this paper, we study the problem of sentiment analysis on product reviews through a novel method, called the HL-SOT approach, namely Hierarchical Learning (HL) with Sentiment Ontology Tree (SOT). [sent-51, score-0.902]

21 By sentiment analysis on product reviews we aim to fulfill two tasks, i. [sent-52, score-0.902]

22 , labeling a target text1 with: 1) the product’s attributes (attributes identification task), and 2) their corresponding sentiments mentioned therein (sentiment annotation task). [sent-54, score-0.294]

23 The result of this kind of labeling process is quite useful because it makes it possible for a user to search reviews on particular attributes of a product. [sent-55, score-0.399]

24 The root node of the SOT is 1Each product review to be analyzed is called target text in the following of this paper. [sent-60, score-0.398]

25 2Due to the space limitation, not all attributes of a digital camera are enumerated in this SOT; m+/m- means posia camera itself. [sent-61, score-0.69]

26 All leaf nodes (gray nodes) of the SOT represent sentiment (positive/negative) nodes respectively associated with their parent nodes. [sent-63, score-0.703]

27 With the proposed concept of SOT, we manage to formulate the two tasks of the sentiment analysis to be a hierarchical classification problem. [sent-66, score-0.777]

28 This property makes the approach well suited for the situation where complicated sentiments on different attributes are expressed in one target text. [sent-70, score-0.264]

29 This paper makes the following contributions: • To the best of our knowledge, with the proposed concept o ofu SOT, twhele proposed H thLe-S pOroTapproach is the first work to formulate the tasks of sentiment analysis to be a hierarchical classification problem. [sent-74, score-0.815]

30 • • A A specific hierarchical learning algorithm is specifi tive/negative sentiment associated with an attribute m. [sent-75, score-0.772]

31 3A product itself can be treated as an overall attribute of the product. [sent-76, score-0.314]

32 405 further proposed to achieve tasks of sentiment analysis in one hierarchical classification process. [sent-77, score-0.737]

33 • The proposed HL-SOT approach can be geneTrhaeliz perodp to emda kHeL i-tS possible to perform es genetni-ment analysis on target texts that are a mix of reviews of different products, whereas existing works mainly focus on analyzing reviews of only one type of product. [sent-78, score-0.599]

34 In Section 2, we provide an overview of related work on sentiment analysis. [sent-80, score-0.489]

35 Section 3 presents our work on sentiment analysis with HLSOT approach. [sent-81, score-0.526]

36 2 Related Work The task of sentiment analysis on product reviews was originally performed to extract overall sentiment from the target texts. [sent-83, score-1.421]

37 However, in (Turney, 2002), as the difficulty shown in the experiments, the whole sentiment of a document is not necessarily the sum of its parts. [sent-84, score-0.489]

38 Then there came up with research works shifting focus from overall document sentiment to sentiment analysis based on product attributes (Hu and Liu, 2004; Popescu and Etzioni, 2005; Ding and Liu, 2007; Liu et al. [sent-85, score-1.393]

39 Document overall sentiment analysis is to summarize the overall sentiment in the document. [sent-87, score-1.015]

40 Research works related to document overall sentiment analysis mainly rely on two finer levels sentiment annotation: word-level sentiment annotation and phrase-level sentiment annotation. [sent-88, score-2.022]

41 The phrase-level sentiment annotation focuses sentiment annotation on phrases not words with concerning that atomic units of expression is not individual words but rather appraisal groups (Whitelaw et al. [sent-91, score-1.006]

42 This paper presented a system that is able to automatically identify the contextual polarity for a large subset of sentiment expressions. [sent-95, score-0.577]

43 In (Turney, 2002), an unsupervised learning algorithm was proposed to classify reviews as recommended or not recommended by averaging sentiment annotation of phrases in reviews that contain adjectives or adverbs. [sent-96, score-0.958]

44 However, the performances of these works are not good enough for sentiment analysis on product reviews, where sentiment on each attribute of a product could be so complicated that it is unable to be expressed by overall document sentiment. [sent-97, score-1.536]

45 Attributes-based sentiment analysis is to ana- lyze sentiment based on each attribute of a product. [sent-98, score-1.151]

46 In (Hu and Liu, 2004), mining product features was proposed together with sentiment polarity annotation for each opinion sentence. [sent-99, score-0.892]

47 In that work, sentiment analysis was performed on product attributes level. [sent-100, score-0.875]

48 The system made users be able to clearly see the strengths and weaknesses of each product in the minds of consumers in terms of various product features. [sent-103, score-0.356]

49 In (Popescu and Etzioni, 2005), Popescu and Etzioni not only analyzed polarity of opinions regarding product features but also ranked opinions based on their strength. [sent-104, score-0.372]

50 proposed Sentiment-PLSA that analyzed blog entries and viewed them as a document generated by a number of hidden sentiment factors. [sent-107, score-0.553]

51 These sentiment factors may also be factors based on product attributes. [sent-108, score-0.667]

52 The work in (Titov and McDonald, 2008) presented a multi-grain topic model for extracting the ratable attributes from product reviews. [sent-111, score-0.376]

53 All these research works concentrated on attribute-based sentiment analysis. [sent-114, score-0.518]

54 However, the main difference with our work is that they did not sufficiently utilize the hierarchical relationships among a product attributes. [sent-115, score-0.356]

55 In the contrast, our work solves the sentiment analysis problem as a hierarchical classification problem that fully utilizes the hierarchy of the SOT during training and classification process. [sent-117, score-0.76]

56 In this novel approach, tasks of sentiment analysis are to be achieved in a hierarchical classification process. [sent-120, score-0.699]

57 1 Sentiment Ontology Tree As we discussed in Section 1, the hierarchial relationships among a product’s attributes might help improve the performance of attribute-based sentiment analysis. [sent-122, score-0.768]

58 is a positive sentiment leaf node associated with the attribute v. [sent-129, score-0.744]

59 v−is a negative sentiment leaf node associated with the attribute v. [sent-130, score-0.744]

60 The SOT’s two leaf child nodes are sentiment (positive/negative) nodes associated with the root attribute. [sent-134, score-0.716]

61 This definition successfully describes the hierarchical relationships among all the attributes of a product. [sent-136, score-0.349]

62 1the root node ofthe SOT for a digital camera is its general overview attribute. [sent-138, score-0.407]

63 Comments on a digital camera’s general overview attribute appearing in a review might be like “this camera is great”. [sent-139, score-0.495]

64 The “camera” SOT has two sentiment leaf child nodes as well as three non-leaf child nodes which are respectively root nodes of sub-SOTs for sub-attributes “design and usability”, “image quality”, and “lens”. [sent-140, score-0.798]

65 These sub-attributes SOTs recursively repeat until each node in the SOT does not have any more non-leaf child node, which means the corresponding attributes do not have any sub-attributes, e. [sent-141, score-0.266]

66 With the defined SOT, the problem of sentiment analysis is able to be formulated to be a hierarchial classification problem. [sent-147, score-0.664]

67 tTinheg requirement ol fv a generated lthabaetl r evsepcetocrts y ∈ Y ensures tehmate a target teenxetr aist etod bl aeb elalb veelecdto rw yith ∈ a Yno edneonly if its parent attribute node is labeled with the target text. [sent-171, score-0.317]

68 Therefore we propose a specific hierarchical learning algorithm, named HL-SOT algorithm, that is able to train each node classifier in a batch-learning setting and allows separately learning for the threshold of each node classifier. [sent-182, score-0.423]

69 Then the hierarchical classification function f is parameterized by the weight matrix W = (w1, . [sent-199, score-0.268]

70 Then the label vector ˆy rt is computed for the instance rt, before the real label vector lrt is observed. [sent-226, score-0.303]

71 Then the current threshold vector θt is updated by: θt+1 = θt + ϵ(ˆ yrt − lrt), (2) where ϵ is a small positive real number that denotes a corrective step for correcting the current threshold vector θt. [sent-227, score-0.497]

72 T−he l Formula 2 correct the current threshold θi,t for the classifier iin the following way: • If yi′,t = 0, it means the classifier imade a proper classification for the current instance rt. [sent-230, score-0.323]

73 • • If yi′,t = 1, it means the classifier imade an improper classification by mistakenly identifying the attribute i of the training instance rt that should have not been identified. [sent-232, score-0.391]

74 This indicates the value of θi is not big enough to serve as a threshold so that the attribute iin this case can be filtered out by the classifier i. [sent-233, score-0.334]

75 If yi′,t = −1, it means the classifier imade an improper c1la,s itsi mficeaatniosn th by failing to identify the attribute iof the training instance rt that should have been identified. [sent-235, score-0.33]

76 This indicates the value of θi is not small enough to serve as a threshold so that the attribute iin this case 408 Algorithm 1 Algorithm 1Hierarchical Learning Algorithm HL-SOT INITIALIZATION: 1: Each vector wi,1 , i = 1, . [sent-236, score-0.294]

77 N do 6: Update each row wi,t of weight matrix Wt by Formula 1 7: end for 8: Compute ˆy rt = f(rt) = g(Wt · rt) 9: Observe label vector lrt ∈ Y orf the instance rt 10: Update threshold vector θt by Formula 2 11: end for END can be recognized by the classifier i. [sent-248, score-0.572]

78 (3) how does the corrective step ϵ impact the performance of the proposed approach? [sent-258, score-0.285]

79 1 Data Set Preparation The data set contains 1446 snippets of customer reviews on digital cameras that are collected from a customer review website4. [sent-261, score-0.469]

80 We manually construct a SOT for the product of digital cameras. [sent-262, score-0.261]

81 1) contains 105 nodes that include 35 non-leaf nodes representing attributes of the digital camera and 70 leaf nodes representing associated sentiments with attribute nodes. [sent-266, score-0.885]

82 Then we label all the snippets with corresponding labels of nodes in the constructed SOT complying with the rule that a target text is to be labeled with a node only if its parent attribute node is labeled with the target text. [sent-267, score-0.505]

83 2 Evaluation Metrics Since the proposed HL-SOT approach is a hierarchical classification process, we use three classic loss functions for measuring classification performance. [sent-272, score-0.327]

84 Unlike the O-Loss function and the S-Loss function, the H-Loss function captures the intuition that loss should only be charged on a node when- ever a classification mistake is made on a node of SOT but no more should be charged for any additional mistake occurring in the subtree of that node. [sent-301, score-0.43]

85 In the training process of HL-flat, the algorithm reflexes the restriction in the • HL-SOT algorithm that requires the weight vector wi,t of the classifier iis only updated on the examples that are positive for its parent node. [sent-306, score-0.283]

86 Unlike our proposed HL-SOT algorithm that enables the threshold values to be learned separately for each classifiers in the training process, the H-RLS algorithm only uses an identical threshold values for each classifiers in the classification process. [sent-309, score-0.374]

87 4 Impact of Corrective Step ϵ The parameter ϵ in the proposed HL-SOT approach controls the corrective step of the classifiers’ thresholds when any mistake is observed in the training process. [sent-319, score-0.282]

88 Hence, the corrective step ϵ is a factor that might impact the performance of the proposed approach. [sent-328, score-0.285]

89 However, a fine-grained corrective step generally makes a better performance than a coarse-grained corrective step. [sent-342, score-0.389]

90 5 Conclusions, Discussions and Future Work In this paper, we propose a novel and effective approach to sentiment analysis on product reviews. [sent-355, score-0.704]

91 In our proposed HL-SOT approach, we define SOT to formulate the knowledge of hierarchical relationships among a product’s attributes and tackle the problem of sentiment analysis in a hierarchical classification process with the proposed algorithm. [sent-356, score-1.164]

92 This confirms two intuitive motivations based on which our approach is proposed: 1) separately learning threshold values for 411 each classifier improve the classification accuracy; 2) knowledge of hierarchical relationships of labels improve the approach’s performance. [sent-359, score-0.416]

93 The experiments on analyzing the impact of parameter ϵ indicate that a fine-grained corrective step gen- erally makes a better performance than a coarsegrained corrective step. [sent-360, score-0.468]

94 In this generalization for sentiment analysis on multiple products reviews, a “big” SOT is constructed and the SOT for each product reviews is a sub-tree of the “big” SOT. [sent-364, score-0.946]

95 The sentiment analysis on multiple products reviews can be performed the same way the HL-SOT approach is applied on single product reviews and can be tackled in a hierarchical classification process with the “big” SOT. [sent-365, score-1.317]

96 This paper is motivated by the fact that the relationships among a product’s attributes could be a useful knowledge for mining product review texts. [sent-366, score-0.514]

97 However, what attributes to be included in a product’s SOT and how to structure these attributes in the SOT is an effort of human beings. [sent-368, score-0.342]

98 In addition, an automatic method to learn a product’s attributes and the structure of SOT from existing product review texts will greatly benefit the efficiency of the proposed approach. [sent-371, score-0.472]

99 Mining the peanut gallery: opinion extraction and semantic classification of product reviews. [sent-387, score-0.297]

100 Towards answering opinion questions: Separating facts from opinions and identifying the polarity of opinion sentences. [sent-470, score-0.244]


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