high_scalability high_scalability-2012 high_scalability-2012-1269 knowledge-graph by maker-knowledge-mining

1269 high scalability-2012-06-20-iDoneThis - Scaling an Email-based App from Scratch


meta infos for this blog

Source: html

Introduction: This is a guest post by Rodrigo Guzman, CTO of iDoneThis , which makes status reporting happen at your company with the lightest possible touch. iDoneThis is a simple management application that emails your team at the end of every day to ask, "What'd you get done today?" Just reply with a few lines of what you got done. The following morning everyone on your team gets a digest with what the team accomplished the previous day to keep everyone in the loop and kickstart another awesome day. Before we launched, we built iDoneThis over a weekend in the most rudimentary way possible. I kid you not, we sent the first few batches of daily emails using the BCC field of a Gmail inbox. The upshot is that we’ve had users on the site from Day 3 of its existence on. We’ve gone from launch in January 2011 when we sent hundreds of emails out per day by hand to sending out over 1 million emails and handling over 200,000 incoming emails per month. In total, customers have recorded over 1.


Summary: the most important sentenses genereted by tfidf model

sentIndex sentText sentNum sentScore

1 iDoneThis is a simple management application that emails your team at the end of every day to ask, "What'd you get done today? [sent-2, score-0.497]

2 I kid you not, we sent the first few batches of daily emails using the BCC field of a Gmail inbox. [sent-6, score-0.445]

3 We’ve gone from launch in January 2011 when we sent hundreds of emails out per day by hand to sending out over 1 million emails and handling over 200,000 incoming emails per month. [sent-8, score-1.428]

4 Mailchimp didn’t allow for the amount of variation we wanted in our emails because it was built for traditional email marketing. [sent-16, score-0.667]

5 To achieve this, sendmail went from being a simple for loop to using the database to keep track of the state of each email and having logic to deal with the different state transitions gracefully. [sent-20, score-0.528]

6 It served us well to have it be a simple for loop at first, though -- it was much easier to design the machinery to make it reliable after watching all the common ways in which it failed. [sent-21, score-0.334]

7 To process incoming email, we started with a 200-line script we called “getmail” to access our Gmail inbox over IMAP. [sent-22, score-0.487]

8 We built an incoming parser using the standard library that made our getmail process much more reliable. [sent-25, score-0.709]

9 We moved from getmail to SendGrid's incoming parse API, which basically turns incoming email into HTTP POST requests, so that we only had to worry about writing a web app. [sent-27, score-1.035]

10 We switched because getmail could not process the incoming email fast enough due to rate-limiting from Google. [sent-28, score-0.861]

11 To make matters worse, getmail was not designed to have multiple copies of it running simultaneously which started causing a host of problems when the incoming email rate became too large. [sent-29, score-0.933]

12 This means that performance and scalability are built upon principles of simplicity in code design, thoughtful abstractions and agility. [sent-33, score-0.267]

13 , we added Celery to send notification emails asynchronously after that became sufficiently important part of the UX). [sent-37, score-0.379]

14 As the number of incoming and outgoing emails increased we considered switching to a multi-server architecture. [sent-42, score-0.721]

15 Since iDoneThis is largely email based and later introduced an iPhone app, we ended up with three channels for user data i/o: email, web, and iphone app -- each comes with its own set of nuances. [sent-62, score-0.524]

16 For example, when a user is invited to a team he starts receiving emails from us and can just reply to them like anyone else, but he has never visited the site to set up an account. [sent-64, score-0.601]

17 As we built out the backend to support all this, the code started becoming more and more unruly. [sent-65, score-0.354]

18 js and the iPhone app and a set of simple views and templates in charge of serving the frontend code and html placeholders. [sent-68, score-0.308]

19 Even for an email-based product it makes sense to use sendgrid for both outgoing and incoming email -- that's what we do. [sent-73, score-0.785]

20 This started causing more trouble than it was worth and thus we ended up with a single EC2 instance . [sent-78, score-0.258]


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tfidf for this blog:

wordName wordTfidf (topN-words)

[('emails', 0.379), ('getmail', 0.292), ('idonethis', 0.234), ('incoming', 0.225), ('email', 0.217), ('sendmail', 0.159), ('sendgrid', 0.159), ('started', 0.137), ('gmail', 0.13), ('django', 0.128), ('bcc', 0.117), ('outgoing', 0.117), ('largely', 0.113), ('reply', 0.103), ('xlarge', 0.095), ('loop', 0.088), ('iphone', 0.081), ('parse', 0.076), ('jquery', 0.076), ('backend', 0.073), ('code', 0.073), ('door', 0.072), ('built', 0.071), ('abstractions', 0.067), ('makes', 0.067), ('lines', 0.066), ('sent', 0.066), ('us', 0.065), ('process', 0.064), ('simple', 0.064), ('switched', 0.063), ('frontend', 0.062), ('iterate', 0.062), ('causing', 0.062), ('python', 0.062), ('script', 0.061), ('watching', 0.06), ('ended', 0.059), ('much', 0.057), ('simplicity', 0.056), ('charge', 0.055), ('team', 0.054), ('app', 0.054), ('simpler', 0.053), ('ruthless', 0.053), ('polish', 0.053), ('cronjob', 0.053), ('searching', 0.053), ('kickstart', 0.05), ('asingle', 0.05)]

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