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757 high scalability-2010-01-04-11 Strategies to Rock Your Startup’s Scalability in 2010


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Introduction: This is a guest posting by Marty Abbott and Michael Fisher, authors of The Art of Scalability . I'm still reading their book and will have an interview with them a little later.     If 2010 is the year that you’ve decided to kickoff your startup or if you’ve already got something off the ground and are expecting double or triple digit growth, this list is for you.  We all want the attention of user s to achieve viral growth but as many can attest , too much attention can bring a startup to its knees.  If you’ve used Twitter for any amount of time you’re sure to have seen the “Fail Whale”, which is so often seen that it has its own fan club .  Take a look at the graph below from Compete.com showing Twitter’s unique visitors.  One can argue that limitations in the product offering have as much to do with the flattening of growth over the past six months as does the availability , but it’s hard to beli


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1 If 2010 is the year that you’ve decided to kickoff your startup or if you’ve already got something off the ground and are expecting double or triple digit growth, this list is for you. [sent-3, score-0.292]

2 One can argue that limitations in the product offering have as much to do with the flattening of growth over the past six months as does the availability , but it’s hard to believe the inability of users to actually use the service has not hindered growth. [sent-8, score-0.361]

3 What should you do if you want your startup to scale with double and triple digit growth? [sent-9, score-0.398]

4 It also means that you can more easily and quickly respond to customer demands by buying one more box rather than having to spec and buy a bigger box. [sent-16, score-0.277]

5 It’s critically important where in the database tier are concerned as that’s where most architectures tend to converge and where most problems with scale tend to occur. [sent-17, score-0.314]

6 Don’t rely heavily on stored procedures, especially those with business logic embedded within them, as it will keep you from quickly and easily moving to competing database products for reasons of cost or availability. [sent-19, score-0.495]

7 3) Soar Through the Clouds If you need high availability 24x7, relying solely upon a cloud for your services will likely let you down for the near future. [sent-23, score-0.282]

8 We are huge believers in having the beauty of your product nested within the blueprint of your architecture and your design – not in your hardware . [sent-29, score-0.32]

9 We love to buy cheap hardware that’s easily disposed of or replaced rather than painstakingly caring for and maintaining expensive hardware with designer labels. [sent-30, score-0.332]

10 Design your product for goldfish (commodity hardware ) and you will nearly always lower your total cost of ownership and increase your ability to leverage clouds and rapid horizontal scale. [sent-31, score-0.516]

11 By relying on a third party, you are forcing yourself to upgrade when they say to do so, migrate product lines when they say and potentially lose a product if they choose to move away from that product line or go out of business. [sent-41, score-0.433]

12 It isn’t that difficult in our experience to build horizontal scale into your architecture, even within the database tier. [sent-43, score-0.324]

13 While there are competing theories on this particular matter , most of us have plenty of opportunity to learn from past mistakes in both our engineering and operations environments. [sent-46, score-0.318]

14 8) Communicate Asynchronously As Much As Possible Synchronicity may have been a great Police album, but it kills within high transaction product platforms. [sent-51, score-0.313]

15 Moreover, slow server responses are likely to have downstream effects upon other services calling the slow servers. [sent-53, score-0.486]

16 It is comparatively cheap to (D)esign (architect) a system to scale, increasingly more expensive to (I)mplement that architecture within the actual software and fairly expensive to actually buy and (D)eploy all the systems within a production environment. [sent-67, score-0.495]

17 Our D-I-D approach to scale helps you to quickly react to scale needs by always designing well ahead of need, coding or implementing slightly ahead of need and deploying the capital assets “just in time” for your growth. [sent-68, score-0.315]

18 ”  Build not only fault tolerance, but fault isolation into your architectures. [sent-70, score-0.366]

19 Network architectures have long had the notion of   fault isolation   through   collision domains . [sent-71, score-0.323]

20 We refer to these   fault isolation zones   as “swim lanes. [sent-73, score-0.421]


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