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638 high scalability-2009-06-26-PlentyOfFish Architecture


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Introduction: Update 5 : PlentyOfFish Update - 6 Billion Pageviews And 32 Billion Images A Month Update 4 : Jeff Atwood costs out Markus' scale up approach against a scale out approach and finds scale up wanting. The discussion in the comments is as interesting as the article. My guess is Markus doesn't want to rewrite his software to work across a scale out cluster so even if it's more expensive scale up works better for his needs. Update 3 : POF now has 200 million images and serves 10,000 images served per second. They'll be moving to a 250,000 IOPS RamSan to handle the load. Also upgraded to a core database machine with 512 GB of RAM, 32 CPU’s, SQLServer 2008 and Windows 2008. Update 2 : This seems to be a POF Peer1 love fest infomercial . It's pretty content free, but the production values are high. Lots of quirky sounds and fish swimming on the screen. Update : by Facebook standards Read/WriteWeb says POF is worth a cool one billion dollars . It helps to talk like Dr. Evil whe


Summary: the most important sentenses genereted by tfidf model

sentIndex sentText sentNum sentScore

1 Update 3 : POF now has 200 million images and serves 10,000 images served per second. [sent-4, score-0.568]

2 PlentyOfFish is a hugely popular on-line dating system slammed by over 45 million visitors a month and 30+ million hits a day (500 - 600 pages per second). [sent-13, score-0.696]

3 All this is handled by one person, using a handful of servers, working a few hours a day, while making $6 million a year from Google ads. [sent-15, score-0.337]

4 2 billion page views/month, and 500,000 average unique logins per day. [sent-23, score-0.283]

5 Makes up to $10 million a year on Google ads working only two hours a day. [sent-26, score-0.336]

6 1 billion page views and 45 million visitors a month. [sent-29, score-0.566]

7 Approaching 64,000 simultaneous connections and 2 million page views per hour. [sent-36, score-0.685]

8 1 TB/day serving 171 million images through Akamai. [sent-38, score-0.344]

9 With 30 million page views a day you can make good money on advertising, even a 5 - 10 cents a CPM. [sent-45, score-0.629]

10 Load balancing - IIS arbitrarily limits the total connections to 64,000 so a load balancer was added to handle the large number of simultaneous connections. [sent-61, score-0.277]

11 And using ServerIron allowed advanced functionality like bot blocking and load balancing based on passed on cookies, session data, and IP data. [sent-63, score-0.472]

12 - NLB has an affinity option so a user always maps to a certain server, thus no external storage is used for session state and if the server fails the user loses their state and must relogin. [sent-69, score-0.45]

13 If this state includes a shopping cart or other important data, this solution may be poor, but for a dating site it seems reasonable. [sent-70, score-0.326]

14 If you are doing over a million page views a day just write out the code to spit it out to the screen. [sent-82, score-0.566]

15 Going from one million to 12 million users was a big jump. [sent-124, score-0.398]

16 It's easy to sell a few million page views at high CPM’s. [sent-158, score-0.583]

17 It's a LOT harder to sell billions of page views at high CPM’s, as shown by Myspace and Facebook. [sent-159, score-0.384]

18 To generate 100 million a year as a free site is virtually impossible as you need too big a market. [sent-162, score-0.402]

19 Growing page views via Facebook for a dating site won't work. [sent-163, score-0.566]

20 Most of Facebook's page views are outside the US and you have to split 5 cent CPM’s with Facebook. [sent-165, score-0.298]


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